Tesla Model X on display to market charging infrastructure

Rubicon, a major player in the sustainable energy space in South Africa, is making a big play to expand the electric vehicle charging infrastructure in South Africa.

Tesla Model X

To market their services, they are bringing the first Tesla Model X Performance Edition all-electric SUV into the country.

According to Greg Blandford, director of Rubicon Energy & E-Mobility, the vehicle will be used for marketing initiatives within the Rubicon Group to promote the Tesla Powerwall as part of Rubicon’s business strategy towards electric vehicle charging infrastructure and sustainable and renewable energy solutions.

“The Tesla Model X is a marvel of engineering and technology, we hope to raise awareness of electric mobility in South Africa and what better way to achieve this than with the world leader in electric vehicles, Tesla,” Blandford said in a statement.

Over the last couple of months, Dealerfloor noticed an accelerated drive towards EVs in the local market with initiatives like the free charging station at the Bellville Civic Centre in Cape Town, as well as various stations along major routes in the country. During the Smarter Mobility Africa LIVE Summit last year, the auto industry in South Africa was warned it could miss the bus when it comes to EVs, crippling the industry.

Blandford explained that Rubicon aims to highlight all forms of e-mobility and to accelerate the South African vehicle industry and lobby government towards an all-electric future.

“The arrival of the Model X will give South Africans the opportunity to see up close what an electric future looks like and to experience high performance electric vehicles and the technology showcased within the Tesla Model X for the first time,” he said.

The Tesla is expected to arrive in South Africa and start with its marketing duties on behalf of Rubicon in the first week of March.

The car will move between major city centres over the next few months in conjunction with a number of marketing events for Tesla Powerwall, together with electric vehicle chargers from EVBox, Delta and EO Charging.

However, this initiative does NOT signal the arrival of Tesla vehicles in South Africa.

More Industry News stories

Nissan to kick-start SKD builds in Ghana

Nissan to kick-start SKD builds in Ghana

Nissan will start assembling semi-knocked down kits of the new Navara in Ghana next year, but Nigeria is on hold due to a delays in implementing its auto policy. The CKD kits come from Rosslyn.ry.

  • 22 October 2021
Semiconductor chip shortage continues

Semiconductor chip shortage continues

The worldwide semiconductor chip shortage is not news to anyone involved in the auto industry. However, there does not seem to be an end in sight, at least not as far as new vehicle production goes.

  • 22 October 2021
Read between the lines, says CMH

Read between the lines, says CMH

National new vehicle sales levels are substantially behind those of the past decade, and the return of abundant supply will expose the lack of customers who can afford to purchase a vehicle, says Combined Motor Holdings (CMH) CEO, Jebb McIntosh.

  • 20 October 2021