Hino, which has been the dominant brand in Datatrack Management’s long-running comparative customer-care survey conducted among local truck operators for the past several years, has kicked off 2025 with another strong showing.
It not only retained top position in the combined category of sales, service and parts in the first quarter of the year but was also top in both the individual sales and service segments.
“What was particularly satisfying is that all three winning scores were over 99%, with a combined average of 99.01, and scores of 99.85 for sales and 99.78 for service,” comments Itumeleng Segage, General Manager of Hino SA.
“Competition from all the European and other Japanese brands is very strong, and the Hino team is very proud of being able to keep them at bay and to continue leading the way.
“Our ongoing strong performance in these quarterly surveys is largely owing to the commitment and dedication of our countrywide network of 67 dealers and head office staff, as well as the guiding customer-care strategies developed over the years by Hino Motors in Japan,” Itumeleng explains.
Datatrack Management has conducted this survey since 1986 and currently it interviews about 30 000 truck operators every three months.
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You can't build a reputation on what you are going to do.
Henry Ford
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
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