Hino, which has been the dominant brand in Datatrack Management’s long-running comparative customer-care survey conducted among local truck operators for the past several years, has kicked off 2025 with another strong showing.
It not only retained top position in the combined category of sales, service and parts in the first quarter of the year but was also top in both the individual sales and service segments.
“What was particularly satisfying is that all three winning scores were over 99%, with a combined average of 99.01, and scores of 99.85 for sales and 99.78 for service,” comments Itumeleng Segage, General Manager of Hino SA.
“Competition from all the European and other Japanese brands is very strong, and the Hino team is very proud of being able to keep them at bay and to continue leading the way.
“Our ongoing strong performance in these quarterly surveys is largely owing to the commitment and dedication of our countrywide network of 67 dealers and head office staff, as well as the guiding customer-care strategies developed over the years by Hino Motors in Japan,” Itumeleng explains.
Datatrack Management has conducted this survey since 1986 and currently it interviews about 30 000 truck operators every three months.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
