The company says the range is built to the same expectations customers associate with Mopar parts and add-ons, putting an emphasis on quality, durability and compatibility with vehicles, but with pets in mind.

Mopar is pitching Mopaw at a moment when pets are increasingly treated as part of the family, and when road trips with animals are common. In the launch announcement, Mopar cited the American Pet Products Association in noting that US pet industry expenditure has recently exceeded $150 billion, with further growth expected.

It also referenced GlobalVetLink data suggesting that about 78 per cent of American pet owners travel with their pets each year. Tim Kuniskis, Stellantis’ head of American Brands, SRT Performance, North American marketing and retail strategy, said the idea is to serve motorists who want pet solutions that match their vehicles for “fit or finish”.

The first wave of products blends Mopaw-designed items with accessories sourced from specialist manufacturers. Key items include a pet carrier supplied by Nemesys Gear, designed to integrate with a vehicle’s back seat latch system, and a folding pet kennel that secures using four tie-down straps and stores flat when not in use.

Interior protection is a major theme, with heavy-duty seat and door covers and hammock-style protectors sourced from 4Knines aimed at reducing mess and wear. The line also features a YETI buddy tumbler paired with a dog bowl for hydration on the move, alongside everyday merchandise such as collars, leads, toys, and dog T-shirts and hoodies.

Mopaw is being promoted through Mopar’s online retail channels, extending Stellantis’ accessories portfolio beyond traditional vehicle hardware and into lifestyle products that still relate directly to time spent in the car.