
Asian brands, EVs dominate 2025 Best Buy Awards
The 2025 Best By Awards, announced by Kelley Blue Book, reflect the rapidly shifting landscape of the automotive market not only in the USA, but also elsewhere.
- Industry News
- 17 April 2025
As drivers near the end of another busy and difficult year, patience and tempers are shorter while driving and decisions may not be as well thought-out as they should be. This results in needless mistakes, frustration and additional challenges for other weary drivers and you.
The CEO of MasterDrive, Eugene Herbert, urges drivers to avoid letting mental fatigue affect their driving in the lead-up to Festive Season closures. “The consequences of letting impatience and frustration blur decision making will only add further difficulty to the end of your year.
“It may also result in starting your break with additional stressors if you are in a collision or affected by aggressive driving – provided there are not more serious injuries or even death. If you are feeling mentally fatigued, make a concerted effort to avoid falling victim to this to make it safely through the last few weeks of the working year,” Eugene says.
Drivers are more likely to make a mistake as the year draws to a close. “Conversely, you are also likely to encounter even more drivers who purposely drive with little thought for other road users. Irrespective of the cause, it is essential to not let this affect your own decisions on the road.
“Every time a driver cuts you off, breaks a law or simply makes a mistake, take a breath before reacting. Rather focus on avoiding their actions without endangering yourself or other drivers. Additionally, select music or podcasts before leaving to set you in the right frame of mind throughout a trip,” he says.
There may be instances where you are tempted to abandon defensive driving to save some time or avoid other hold-ups. “No matter how short your patience is, defensive driving is the key to avoiding collisions.
“Defensive driving is also what will help you remain calm by directing your attention to the obstacles other drivers create with their risky actions. It will also ensure you avoid becoming the driver who causes another to become frustrated or aggressive.”
The Festive Season is also a time with more social gatherings and consumption of alcohol. “Do not let the anticipation of the coming holiday period lower your inhibitions enough to drink and drive. Before leaving for an event, organise a safe way to get home and avoid the temptation that may arise after a few drinks,” Eugene adds.
Do not let your mental fatigue mar your holiday travels. “Avoid booking your end of year holiday directly after you finish work for the year. Take some time to relax and start your holiday travels refreshed.”
If you are not fortunate enough to enjoy an end-of-year break, consider options that will not mix mental fatigue and driving. “Use ride-share or public transport, keep your driving to a minimum, start or end trips earlier or later to avoid congestion, set virtual meetings, carpool or choose from many other options. What will work best, depends on your unique work situation,” he notes.
The 2025 Best By Awards, announced by Kelley Blue Book, reflect the rapidly shifting landscape of the automotive market not only in the USA, but also elsewhere.
Kia took the top honours for the second consecutive year when its all-electric compact crossover was named World Car of the Year during the New York International Auto Show in the USA this week.
The African Association of Automotive Manufacturers (AAAM) is strengthening its commitment to the industrialisation and development of Africa’s automotive sector with the establishment of a new regional office in Tunisia.