Safety and sustainability must remain top priorities

Jeanne Esterhuizen, who leads the Retail Motor Industry Organisation (RMI), has issued a compelling appeal to the wider automotive aftermarket sector to sustain and strengthen its commitment to safety excellence, environmental responsibility and superior operational standards. These are cornerstones she believes are vital for developing a resilient and ethically sound industry.

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Serving on the judging panel at the MasterDrive Fleet Safety Awards during this year's Automechanika event, Jeanne commended participants for the outstanding standard of their submissions and reinforced the principle that exemplary fleet safety and road management never happen accidentally. "These outcomes are the product of conscious decisions, steadfast practices and tangible dedication," she notes.

Reviewing this year's entries, the RMI President identified substantial improvement across the sector, with entrants demonstrating more sophisticated, evidence-based methodologies that surpass minimum regulatory standards to embed safety as a core organisational value. "An increasing number of businesses are transitioning from theoretical discussions to practical implementation, deploying effective strategies that protect lives, optimise efficiency and advance ecological sustainability."

Jeanne drew particular attention to how safety and environmental concerns complement one another, suggesting that the rigorous discipline required to save lives equally serves to protect our natural environment. "Whether through fuel-efficient driver training, optimised routing systems, or transitioning to hybrid and electric fleets, these measures demonstrate authentic concern for coming generations. Safety and environmental care are not parallel priorities, they're deeply interwoven," she commented.

She also challenges the sector to recognise sustainability's human dimension. "When facilities for commercial drivers provide security, cleanliness and dignified conditions, they acknowledge the essential contribution of those who drive our economy forward. Human dignity must form the bedrock of any claims to operational excellence."

Drawing upon her considerable experience within the automotive aftermarket, Jeanne maintains that unwavering vigilance remains the essential ingredient for safety success. "Risk multiplies when vigilance lapses. While technological solutions and monitoring equipment offer tremendous value, they only deliver protection when the intelligence they provide is properly analysed and leads to decisive action."

The RMI's strategic agenda, Jeanne explained, reflects these core principles directly, with the organisation actively promoting road safety improvements, upholding professional and ethical standards throughout its member bodies and fostering ongoing development through education, compliance frameworks and resolute focus on demonstrable progress.

"We shoulder a collective responsibility as an industry to demonstrate leadership, guaranteeing vehicles are maintained to exemplary standards, ensuring technicians receive proper training and certification and making certain that business operators place staff and customer safety above all else. Through these actions, we make our contribution to improving South Africa's road safety performance," she declares.

In her final remarks, Jeanne congratulated all those recognised and nominated for the MasterDrive Fleet Safety Awards, crediting them with establishing fresh benchmarks for the sector. "Excellence should not be confused with perfection; rather, it represents continuous progress, demonstrated through each journey made safer. Together, we have the opportunity to shape an industry defined by accountability, innovative thinking and authentic concern for every individual using our road network," she says.

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