Co-founder of Red Bull energy drinks, Dietrich Mateschitz, died this past Saturday (22 October) at the age of 78, after a long-term illness.
Austrian Mateschitz founded the company in 1987 with Thai national, Chaleo Yoovidhya. The company quickly became and remained the leader in the energy-drinks market.
Red Bull became associated with extreme sports owing to its sponsorship of, among other sports, big wave surfing, cliff diving, mountain biking and trail ultra-running.
But one of the brand’s biggest success stories remains its venture into Formula 1 when it bought the then-Jaguar team in 2004. Over two decades, the team was built into a champion team with Sebastian Vettel at the steering wheel.
On local soil, Red Bull has been a sponsor of motorsport champions such as Giniel de Villiers, a Dakar champion.
Last October Mateschitz’s net worth was valued at around $25 billion.
Red Bull currently employs 13 000 people in 172 countries and sells and estimated 10 billion cans of the energy drink annually.
From its humble beginnings in 2009 to making its mark on the international stage, the Simola Hillclimb has always had one overriding mission: to draw more visitors to the scenic Garden Route town of Knysna to enjoy an unmatched blend of motorsport and entertainment.
Nissan Motor Co., Ltd. has announced that its subsidiary, Nissan Motor India Pvt. Ltd., is launching the all-new Gravite, a 7-seater multi-purpose vehicle (MPV).
The spirit of innovation and growth continues to drive the “Go and Change” movement forward as Walkot Cars celebrates almost four decades of servicing the local Newcastle community.
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
From its humble beginnings in 2009 to making its mark on the international stage, the Simola Hillclimb has always had one overriding mission: to draw more visitors to the scenic Garden Route town of Knysna to enjoy an unmatched blend of motorsport and entertainment.
Volvo Financial Services (VFS) has announced the appointment of Nina Bratlie as the new Managing Director (MD) of its operations in South Africa, effective 1 February 2026.
Automotive leaders are reporting the highest levels of job anxiety of any major sector, according to a report in Automotive News.
