Co-founder of Red Bull energy drinks, Dietrich Mateschitz, died this past Saturday (22 October) at the age of 78, after a long-term illness.
Austrian Mateschitz founded the company in 1987 with Thai national, Chaleo Yoovidhya. The company quickly became and remained the leader in the energy-drinks market.
Red Bull became associated with extreme sports owing to its sponsorship of, among other sports, big wave surfing, cliff diving, mountain biking and trail ultra-running.
But one of the brand’s biggest success stories remains its venture into Formula 1 when it bought the then-Jaguar team in 2004. Over two decades, the team was built into a champion team with Sebastian Vettel at the steering wheel.
On local soil, Red Bull has been a sponsor of motorsport champions such as Giniel de Villiers, a Dakar champion.
Last October Mateschitz’s net worth was valued at around $25 billion.
Red Bull currently employs 13 000 people in 172 countries and sells and estimated 10 billion cans of the energy drink annually.
A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
More and more rumours are surfacing about the possible sale, or part sale, of Mercedes-Benz’s East London manufacturing plant.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
More and more rumours are surfacing about the possible sale, or part sale, of Mercedes-Benz’s East London manufacturing plant.
Iran's Revolutionary Guards said on Tuesday (10 March) they would not let any oil and other related products out of the Middle East until United States (US) and Israeli attacks cease, prompting US President Donald Trump to threaten to hit Iran "twenty times harder" if it blocked exports.
