Co-founder of Red Bull energy drinks, Dietrich Mateschitz, died this past Saturday (22 October) at the age of 78, after a long-term illness.
Austrian Mateschitz founded the company in 1987 with Thai national, Chaleo Yoovidhya. The company quickly became and remained the leader in the energy-drinks market.
Red Bull became associated with extreme sports owing to its sponsorship of, among other sports, big wave surfing, cliff diving, mountain biking and trail ultra-running.
But one of the brand’s biggest success stories remains its venture into Formula 1 when it bought the then-Jaguar team in 2004. Over two decades, the team was built into a champion team with Sebastian Vettel at the steering wheel.
On local soil, Red Bull has been a sponsor of motorsport champions such as Giniel de Villiers, a Dakar champion.
Last October Mateschitz’s net worth was valued at around $25 billion.
Red Bull currently employs 13 000 people in 172 countries and sells and estimated 10 billion cans of the energy drink annually.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
South Africa’s automotive sector arrived at the recent South African Auto Week 2025 in Gqeberha with a renewed sense of optimism, backed by clear signs of recovery, reports Ecofin Agency.
September 30, 2025 will be remembered as a landmark day for both the South African automotive sector and for Foton globally, says the Chinese manufacturer after its first pre-production Completely Knocked Down (CKD) Foton bakkie rolled off the assembly line at its local plant.
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