Co-founder of Red Bull energy drinks, Dietrich Mateschitz, died this past Saturday (22 October) at the age of 78, after a long-term illness.
Austrian Mateschitz founded the company in 1987 with Thai national, Chaleo Yoovidhya. The company quickly became and remained the leader in the energy-drinks market.
Red Bull became associated with extreme sports owing to its sponsorship of, among other sports, big wave surfing, cliff diving, mountain biking and trail ultra-running.
But one of the brand’s biggest success stories remains its venture into Formula 1 when it bought the then-Jaguar team in 2004. Over two decades, the team was built into a champion team with Sebastian Vettel at the steering wheel.
On local soil, Red Bull has been a sponsor of motorsport champions such as Giniel de Villiers, a Dakar champion.
Last October Mateschitz’s net worth was valued at around $25 billion.
Red Bull currently employs 13 000 people in 172 countries and sells and estimated 10 billion cans of the energy drink annually.
Creating an awareness of all the different career opportunities in the automotive retail industry is something close to his heart, says Ashley Samuel (photo), newly appointed National Director of NADA.
The Renault Melrose Multi-franchise has been transformed into a premium facility since last year October 2024 under the new ownership of the Renault Retail Group (RRG), a division of Motus.
The mighty little Suzuki Jimny is gearing up to set another big record at Jimny Gathering 2025.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
The mighty little Suzuki Jimny is gearing up to set another big record at Jimny Gathering 2025.
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