Co-founder of Red Bull energy drinks, Dietrich Mateschitz, died this past Saturday (22 October) at the age of 78, after a long-term illness.
Austrian Mateschitz founded the company in 1987 with Thai national, Chaleo Yoovidhya. The company quickly became and remained the leader in the energy-drinks market.
Red Bull became associated with extreme sports owing to its sponsorship of, among other sports, big wave surfing, cliff diving, mountain biking and trail ultra-running.
But one of the brand’s biggest success stories remains its venture into Formula 1 when it bought the then-Jaguar team in 2004. Over two decades, the team was built into a champion team with Sebastian Vettel at the steering wheel.
On local soil, Red Bull has been a sponsor of motorsport champions such as Giniel de Villiers, a Dakar champion.
Last October Mateschitz’s net worth was valued at around $25 billion.
Red Bull currently employs 13 000 people in 172 countries and sells and estimated 10 billion cans of the energy drink annually.
The story of Gabisile Fakude will surely be an inspiration for many who have an eye on the automotive industry as a career, especially for those who have not traditionally been associated with this world as a career path.
Suzuki Kenilworth in Cape Town claimed top honours for the second year running at the annual Suzuki Dealer Conference and Awards.
Mahindra South Africa has announced a strategic partnership with SORAI (Save Our Rhinos Africa India), the global movement founded by cricket legend, Kevin Pietersen, dedicated to saving endangered rhinos across the region.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
Mahindra South Africa has announced a strategic partnership with SORAI (Save Our Rhinos Africa India), the global movement founded by cricket legend, Kevin Pietersen, dedicated to saving endangered rhinos across the region.
Mercedes-Benz South Africa Limited (“MBSA”) announced personnel changes within its executive committee.
The South African used car market experienced positive growth in May 2025, with year-on-year (YoY) and month-on-month (MoM) increases indicating a positive consumer sentiment in the fifth month of the year.
