Co-founder of Red Bull energy drinks, Dietrich Mateschitz, died this past Saturday (22 October) at the age of 78, after a long-term illness.
Austrian Mateschitz founded the company in 1987 with Thai national, Chaleo Yoovidhya. The company quickly became and remained the leader in the energy-drinks market.
Red Bull became associated with extreme sports owing to its sponsorship of, among other sports, big wave surfing, cliff diving, mountain biking and trail ultra-running.
But one of the brand’s biggest success stories remains its venture into Formula 1 when it bought the then-Jaguar team in 2004. Over two decades, the team was built into a champion team with Sebastian Vettel at the steering wheel.
On local soil, Red Bull has been a sponsor of motorsport champions such as Giniel de Villiers, a Dakar champion.
Last October Mateschitz’s net worth was valued at around $25 billion.
Red Bull currently employs 13 000 people in 172 countries and sells and estimated 10 billion cans of the energy drink annually.
Volkswagen AG is facing the most profound crisis in its modern history, with Reuters reporting that the company is preparing to cut up to 100 000 jobs worldwide and potentially close four German plants as part of a sweeping restructuring programme.
DigiCars Group has officially opened the doors to its new Flagship Northcliff multi-franchise dealership, marking another significant milestone in the Group’s rapidly expanding automotive retail footprint.
The Mazda MX-5 has long been celebrated as one of the world’s most iconic sports cars, and in South Africa, its following has grown into a vibrant community of enthusiasts.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Volkswagen AG is facing the most profound crisis in its modern history, with Reuters reporting that the company is preparing to cut up to 100 000 jobs worldwide and potentially close four German plants as part of a sweeping restructuring programme.
The Mazda MX-5 has long been celebrated as one of the world’s most iconic sports cars, and in South Africa, its following has grown into a vibrant community of enthusiasts.
A striking collection of Alfa Romeo vehicles, spanning immaculate classics to the latest performance models, will gather at Modderfontein Bird & Sculpture Park on Sunday 20 September for the 2026 Concorso d’Eleganza.
