Getting the product to potential customers with a banking consultant at hand to assist, is the name of the game. Not only did it bring the brand’s offerings to customers but created an opportunity for test drives as well as specialised financing possibilities.
Chery Sandton and Absa Alice Lane collaborated to do a test drive display and activation for a couple of days at their Sandton Campus offices.
The display was open to all the other companies on the Campus. The collaboration was both beneficial in that they also had their private banking consultant with them, engaging staff and other potential clients about financing options and other products offered.
Koketso Molebale, Marketing Manager for the Digicars Group’s new car division (Chery Sandton, Chery Northcliff and Omoda Sandton), says three different vehicles (Tiggo 4 pro, Tiggo 7 Pro Max & Tiggo 8 Pro Max), were on display and ready for a test drive.
“We received a lot of attention owing to the incredible features, service, warranty and excellent guaranteed after-sales service. The Tech Grey Tiggo 8 Pro Max we showcased was a Black Badge edition, which is a special edition exclusive to Chery Sandton.
“Chery Sandton is a flagship dealership of the Digicars Group, offering a one-of-a-kind experience for clients with award-winning after-sales services,” she says. The group specialises in new and pre-owned vehicles and boasts the largest selection of Chery Tiggo stock in the country.
“We are home of the original Black Badge Tiggo editions as well as Titanium X. Our focus is primarily on service excellence and building lasting relationships with our customers, striving to exceed expectations and provide top-notch service in every aspect of the car-buying experience,” Koketso tells Dealerfloor.
The compact SUV market in South Africa has gained a new contender with the arrival of the GAC Emzoom Nova. It joins the existing Emzoom Executive and Emzoom R‑Style models, broadening the range offered by Salvador Caetano South Africa, the official distributor of GAC Motor.
Chinese vehicle brand Changan has strengthened its South African retail presence with the opening of a new flagship dealership in Umhlanga, KwaZulu-Natal, as the company pushes ahead with plans to establish about 45 dealerships nationally during 2026.
A South African dealership has been instructed to remove or amend an advertisement for a new Jetour T2 after the Advertising Regulatory Board (ARB) ruled that the listing created the impression that a specific vehicle was immediately available for purchase when it was not.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
A South African dealership has been instructed to remove or amend an advertisement for a new Jetour T2 after the Advertising Regulatory Board (ARB) ruled that the listing created the impression that a specific vehicle was immediately available for purchase when it was not.
If you were hoping to experience the roaring streets of the Isle of Man TT in 2026, you are already too late. This event, with practice sessions starting on 25 May 2026 and racing commencing on the 30th, requires at least six to twelve months of planning, along with a substantial budget.
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
