Getting the product to potential customers with a banking consultant at hand to assist, is the name of the game. Not only did it bring the brand’s offerings to customers but created an opportunity for test drives as well as specialised financing possibilities.
Chery Sandton and Absa Alice Lane collaborated to do a test drive display and activation for a couple of days at their Sandton Campus offices.
The display was open to all the other companies on the Campus. The collaboration was both beneficial in that they also had their private banking consultant with them, engaging staff and other potential clients about financing options and other products offered.
Koketso Molebale, Marketing Manager for the Digicars Group’s new car division (Chery Sandton, Chery Northcliff and Omoda Sandton), says three different vehicles (Tiggo 4 pro, Tiggo 7 Pro Max & Tiggo 8 Pro Max), were on display and ready for a test drive.
“We received a lot of attention owing to the incredible features, service, warranty and excellent guaranteed after-sales service. The Tech Grey Tiggo 8 Pro Max we showcased was a Black Badge edition, which is a special edition exclusive to Chery Sandton.
“Chery Sandton is a flagship dealership of the Digicars Group, offering a one-of-a-kind experience for clients with award-winning after-sales services,” she says. The group specialises in new and pre-owned vehicles and boasts the largest selection of Chery Tiggo stock in the country.
“We are home of the original Black Badge Tiggo editions as well as Titanium X. Our focus is primarily on service excellence and building lasting relationships with our customers, striving to exceed expectations and provide top-notch service in every aspect of the car-buying experience,” Koketso tells Dealerfloor.
MINI celebrates the premiere of the first crossover model for the premium small car segment - the new MINI Aceman. The new MINI Aceman will be available in South Africa by the end of 2024.
The latest vehicle in South Africa to get a ‘bullet proof vest’ from SVI Engineering, is the locally built BMW’s X3 M40i.
Knysna will come alive this weekend to the sound of rip-roaring race and road cars for the 14th edition of the Simola Hillclimb – renowned as South Africa’s premier motoring and motorsport lifestyle event.
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The latest vehicle in South Africa to get a ‘bullet proof vest’ from SVI Engineering, is the locally built BMW’s X3 M40i.
Knysna will come alive this weekend to the sound of rip-roaring race and road cars for the 14th edition of the Simola Hillclimb – renowned as South Africa’s premier motoring and motorsport lifestyle event.
Daring Africa 2024, Nissan’s overland adventure across eight countries with four Nissan Navara pick-ups and an X-Trail SUV, has completed its Kenya leg, the expedition’s penultimate stop before transitioning to Egypt.
