Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Getting the product to potential customers with a banking consultant at hand to assist, is the name of the game. Not only did it bring the brand’s offerings to customers but created an opportunity for test drives as well as specialised financing possibilities.
Chery Sandton and Absa Alice Lane collaborated to do a test drive display and activation for a couple of days at their Sandton Campus offices.
The display was open to all the other companies on the Campus. The collaboration was both beneficial in that they also had their private banking consultant with them, engaging staff and other potential clients about financing options and other products offered.
Koketso Molebale, Marketing Manager for the Digicars Group’s new car division (Chery Sandton, Chery Northcliff and Omoda Sandton), says three different vehicles (Tiggo 4 pro, Tiggo 7 Pro Max & Tiggo 8 Pro Max), were on display and ready for a test drive.
“We received a lot of attention owing to the incredible features, service, warranty and excellent guaranteed after-sales service. The Tech Grey Tiggo 8 Pro Max we showcased was a Black Badge edition, which is a special edition exclusive to Chery Sandton.
“Chery Sandton is a flagship dealership of the Digicars Group, offering a one-of-a-kind experience for clients with award-winning after-sales services,” she says. The group specialises in new and pre-owned vehicles and boasts the largest selection of Chery Tiggo stock in the country.
“We are home of the original Black Badge Tiggo editions as well as Titanium X. Our focus is primarily on service excellence and building lasting relationships with our customers, striving to exceed expectations and provide top-notch service in every aspect of the car-buying experience,” Koketso tells Dealerfloor.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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