Getting the product to potential customers with a banking consultant at hand to assist, is the name of the game. Not only did it bring the brand’s offerings to customers but created an opportunity for test drives as well as specialised financing possibilities.
Chery Sandton and Absa Alice Lane collaborated to do a test drive display and activation for a couple of days at their Sandton Campus offices.
The display was open to all the other companies on the Campus. The collaboration was both beneficial in that they also had their private banking consultant with them, engaging staff and other potential clients about financing options and other products offered.
Koketso Molebale, Marketing Manager for the Digicars Group’s new car division (Chery Sandton, Chery Northcliff and Omoda Sandton), says three different vehicles (Tiggo 4 pro, Tiggo 7 Pro Max & Tiggo 8 Pro Max), were on display and ready for a test drive.
“We received a lot of attention owing to the incredible features, service, warranty and excellent guaranteed after-sales service. The Tech Grey Tiggo 8 Pro Max we showcased was a Black Badge edition, which is a special edition exclusive to Chery Sandton.
“Chery Sandton is a flagship dealership of the Digicars Group, offering a one-of-a-kind experience for clients with award-winning after-sales services,” she says. The group specialises in new and pre-owned vehicles and boasts the largest selection of Chery Tiggo stock in the country.
“We are home of the original Black Badge Tiggo editions as well as Titanium X. Our focus is primarily on service excellence and building lasting relationships with our customers, striving to exceed expectations and provide top-notch service in every aspect of the car-buying experience,” Koketso tells Dealerfloor.
Stellantis and Bolt have announced a partnership to jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe, marking a significant step to bring driverless mobility to the continent's streets.
Geely Auto South Africa is preparing to take its rightful place in the local automotive market, with 33 dealerships already operating within a month after the Chinese auto giant’s return to the country.
Zweli Sibiya, Dealer Principal of Hyundai Benoni, is a man who rose from humble beginnings to lead one of the top-performing dealerships.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Stellantis and Bolt have announced a partnership to jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe, marking a significant step to bring driverless mobility to the continent's streets.
The 2025 Annual General Meeting (AGM) of the National Association of Automotive Component and Allied Manufacturers (NAACAM) was held as an elective meeting, allowing members to vote for representatives to the National Executive Committee (NEC) and Regional Committees. This process ensures that NAACAM’s leadership continues to reflect the expertise, experience and regional diversity of its membership.
Nissan Motor Co, Ltd and Wayve have announced definitive agreements to collaborate on integrating next-generation ProPILOT technology with Wayve's artificial intelligence software across a broad range of Nissan vehicles.
