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Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Samlin Racing has announced its new Lamborghini Racing Experience tailored specifically for corporate events. This unique experience offers companies a special way to reward clients and teams, turning corporate days into unforgettable racing events.
The Lamborghini Racing Experience will allow corporate groups experience the world of high-performance motorsports, giving them a chance to get into the passenger seat of the iconic Lamborghini Super Trofeo Race cars.
This experience is designed to encourage teamwork, boost morale and create lasting memories in an exciting, high-energy environment.
"At Samlin Racing, we’re all about making motorsport accessible and enjoyable for everyone," says Sam Hammond, CEO of Samlin Racing.
"We believe that a corporate event should be more than just a fun day out—it should also encourage teamwork, leadership and new ideas. With our Lamborghini Racing Experience, we give companies the chance to step into the world of racing, learn practical skills and enjoy the feeling of being part of a winning team."
This exclusive experience is not just about speed; it’s designed to enhance collaboration, communication and problem-solving – skills that are essential in any corporate setting. Corporate teams will also have the chance to compete in a series of challenges that mirror the intense, high-pressure environment of a real race, offering valuable insights into decision-making, strategy and teamwork.
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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