Proton SA says that following the recent release of CMH’s annual results, it would like to clarify Proton South Africa’s position and reaffirm the company’s long-term commitment to the local market.
“Despite recent media speculation, Proton is not exiting the South African market. The reference made by CMH CEO Jebb McIntosh during the results presentation was strictly in relation to stock liquidation of ageing inventory in a very difficult and competitive market — a standard industry practice to prepare for the arrival of exciting new models.
“Proton is strengthening its home market presence by preparing to launch new-generation vehicles, including compact sedans, hatchbacks and competitive B-segment SUVs with internal combustion and hybrid powertrains,” a statement from the brand reads.
It goes further and emphasises that every Proton X-Series model is backed by an industry-leading 5-year unlimited kilometre warranty, with 24/7 nationwide roadside assistance throughout the full warranty period — fully transferable between owners. This means true peace of mind and exceptional resale value for all Proton vehicles backed up by an exceptional local parts and service backup, says Proton.
Proton’s range currently consists of SUVs and crossovers, the X50, X7 and X90, as well as a small sedan, called the Saga with an entry point of around R200 000, making it one of the most affordable vehicles available locally.
The Malaysian brand first entered the South African market in 2004 with models such as the Gen 2 Savvy and the Arena small bakkie. It continued operating for around a decade, with the final new models sold in 2015. It made a return to South Africa about two years ago, this time as part of the mighty Chinese Geely Automotive Group, which holds a large stake in Proton.
As fuel prices continue to climb across South Africa, many motorists are beginning to question whether owning a car still makes financial sense. With in-land petrol prices now at R26.63 a litre and diesel costs rising sharply in May, transport expenses are placing growing pressure on household budgets.
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Two new off-grid, solar-powered charging stations for electric vehicles (EV) have been switched on as part of the Zero Carbon Charge (CHARGE) network.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Margins are shrinking, customers are under financial strain, and competition is intensifying across South Africa’s motor retail sector. Against this backdrop, dealerships are being forced to rethink how they remain profitable while still building customer trust and long term sustainability.
Ford will launch seven new models in Europe by 2029, it announced recently, as it seeks to grow its flagging passenger car sales, fend off fierce competition from Chinese rivals and maintain an edge in the continent's commercial vehicle market.
