Proton reaffirms its long-term commitment to SA

Proton SA says that following the recent release of CMH’s annual results, it would like to clarify Proton South Africa’s position and reaffirm the company’s long-term commitment to the local market.

25 Proton Stays1

“Despite recent media speculation, Proton is not exiting the South African market. The reference made by CMH CEO Jebb McIntosh during the results presentation was strictly in relation to stock liquidation of ageing inventory in a very difficult and competitive market — a standard industry practice to prepare for the arrival of exciting new models.

“Proton is strengthening its home market presence by preparing to launch new-generation vehicles, including compact sedans, hatchbacks and competitive B-segment SUVs with internal combustion and hybrid powertrains,” a statement from the brand reads.

It goes further and emphasises that every Proton X-Series model is backed by an industry-leading 5-year unlimited kilometre warranty, with 24/7 nationwide roadside assistance throughout the full warranty period — fully transferable between owners. This means true peace of mind and exceptional resale value for all Proton vehicles backed up by an exceptional local parts and service backup, says Proton.

Proton’s range currently consists of SUVs and crossovers, the X50, X7 and X90, as well as a small sedan, called the Saga with an entry point of around R200 000, making it one of the most affordable vehicles available locally.

The Malaysian brand first entered the South African market in 2004 with models such as the Gen 2 Savvy and the Arena small bakkie. It continued operating for around a decade, with the final new models sold in 2015. It made a return to South Africa about two years ago, this time as part of the mighty Chinese Geely Automotive Group, which holds a large stake in Proton.

  • For more information: www.proton.cars

More Industry News stories

NAACAM announces new leaders for 2026/2027

NAACAM announces new leaders for 2026/2027

The 2025 Annual General Meeting (AGM) of the National Association of Automotive Component and Allied Manufacturers (NAACAM) was held as an elective meeting, allowing members to vote for representatives to the National Executive Committee (NEC) and Regional Committees. This process ensures that NAACAM’s leadership continues to reflect the expertise, experience and regional diversity of its membership.

  • 12 December 2025
Nissan partners with Wayve for AI-powered driver assistance

Nissan partners with Wayve for AI-powered driver assistance

Nissan Motor Co, Ltd and Wayve have announced definitive agreements to collaborate on integrating next-generation ProPILOT technology with Wayve's artificial intelligence software across a broad range of Nissan vehicles.

  • 11 December 2025
SAGMJ Announces 2026 Car of the Year Semi-finalists

SAGMJ Announces 2026 Car of the Year Semi-finalists

The South African Guild of Mobility Journalists (SAGMJ) has announced the long-awaited semi-finalists for the 40th edition of the prestigious 2026 Car of the Year (COTY) competition, held annually since 1986.

  • 10 December 2025