The company says the price drop is a combination of the better forex rate through to the end of 2024 and a clear indication of GAC Motor’s commitment to the South African market through scaled global cost reduction initiatives, allowing GAC Motor South Africa to pass the benefits directly to the consumer.

GAC Motor emphasises that this adjustment is not as a result of temporary sales support or promotional tactics, but a genuine response to the prevailing market conditions, showcasing the company's transparency in pricing and commitment to fair, customer-centric practices.

“In line with GAC Motor's long-term vision for South Africa, the pricing realignment also comes as part of a larger strategic investment. The company is expanding its national footprint, increasing both dealer networks and service centres to 40 dealers, while introducing new models to the South African market in the coming year,” it says.

"We believe in the power of transparency and commitment to our customers as well as our investors," says Leslie Ramsoomar, GAC Motor South Africa MD. "This price drop for the Emzoom and Emkoo is testament to our belief that consumers deserve to benefit directly from favourable forex movements. This is a win for everyone — from our valued customers to our partners, who will see the fruits of our strategic investments in the market."

GAC Motor South Africa says it is sensitive to its valued customers who have purchased a GAC Motor Model in 2024 and in the interests of a fair and equitable relationship, GAC invites these customers to contact the distributor through our website or contact numbers to discuss any potential concerns regarding the price reduction and how they will be accommodated.

• Price (Previous price in brackets):

Emzoom Comfort: R419 900 (was R469 900).

Emzoom Executive: R439 900 (was R499 900).

Emzoom R-Style: R489 900 (was R549 900).

Emkoo Executive: R519 900 (was R599 900).

Emkoo Executive Plus: R559 900 (was R659 900).