Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Ford Approved has now modernised its services through several refinements that have been implemented to ensure a more complete and rewarding customer experience.
Ford Approved is Ford’s pre-owned showroom for those customers seeking a quality used vehicle.
The used vehicle showroom has been continually expanding through Ford’s existing dealer network and is currently represented around the country by no less than 94 dealerships, with around 1 800 vehicles listed on the Ford Approved website.
The entire Ford Approved experience now also carries a more distinctive look and feel that echoes its premium value and product offering, according to the manufacturer.
One of the many advantages of Ford Approved is the enhanced online functionality thanks to its new website, www.fordapproved.co.za. The website is faster and more intuitive - allowing you to even filter cars in different colours.
Commencement of the trade-in process can now be done on the upgraded website before the final inspection of the vehicle is completed at the dealership. This saves the customer valuable time and allows for finance to be initiated in a seamless, digital process.
Test drives can then be arranged at the customer’s convenience. Additionally, customers can purchase extended service plans on any of the vehicles.
“Circumstances like the COVID-19 pandemic have placed more economic strain on individuals and families and have contributed to significant growth in the used car market,” says Eben Swart, Ford Approved Manager.
“The demand for our vehicles has significantly increased in this segment and we want to be top of mind when people are considering a pre-owned vehicle. With Ford Approved we strive to give customers the same experience and professional service as they would receive when buying a new vehicle from Ford,” he says.
For added peace of mind, all vehicles listed by Ford Approved further include the following checks:
Balance of service or maintenance plan; 12 Months roadside assistance; maximum age and mileage of 5 years and 120 000 km and a 160-point quality check.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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