How can automotive retailers set themselves apart from their peers in a highly competitive market? The answer is simple: by delivering exceptional customer experiences.
By Harm Stavast, Regional Sales Director, Keyloop
Today’s consumers demand to be in control of their own customer journey and, faced with so many choices when it comes to the car buying and ownership journey, are willing to pay more for a good experience. On the other hand, they are more likely than ever to look elsewhere if unsatisfied.
That’s why automotive retailers must lean into the power of technology to help transform their customer relationships and the effectiveness of their businesses. This will enable retailers to provide the same levels of exceptional service through every channel – no matter when, where or how the customer chooses to engage with them.
Automotive retailers need to reimagine their relationship with technology platforms. For Keyloop, this is represented through five key pillars:
In turn, Experience-First is both a blueprint and a technology platform created by Keyloop to help retailers deliver an exceptional customer experience – helping them to build trust and improve margins. To look under the hood of Experience-First, Keyloop has published a white paper written by our leadership team, titled Revolutionising automotive retail through technology,
If you would like to speak to us more about Experience-First, contact us via https://keyloop.com/en-za/contact.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
September 30, 2025 will be remembered as a landmark day for both the South African automotive sector and for Foton globally, says the Chinese manufacturer after its first pre-production Completely Knocked Down (CKD) Foton bakkie rolled off the assembly line at its local plant.
Chinese automotive giant, Chery, is engaged in talks with multiple car manufacturers in South Africa about sharing production facilities to build its vehicles locally, the company's regional chief has revealed to Reuters.
Motor industry leaders are anticipating a sharp fall in American electric vehicle sales after the elimination of a vital R135 000 tax incentive for purchasers.
