By Harm Stavast, Regional Sales Director, Keyloop

Today’s consumers demand to be in control of their own customer journey and, faced with so many choices when it comes to the car buying and ownership journey, are willing to pay more for a good experience. On the other hand, they are more likely than ever to look elsewhere if unsatisfied.

That’s why automotive retailers must lean into the power of technology to help transform their customer relationships and the effectiveness of their businesses. This will enable retailers to provide the same levels of exceptional service through every channel – no matter when, where or how the customer chooses to engage with them.

Automotive retailers need to reimagine their relationship with technology platforms. For Keyloop, this is represented through five key pillars:

• Distinctive: Find a partner that will help create exceptional experiences.
• Unified: Seek a partner offering a continuous 360-degree view of consumers, building understanding and targeted interactions.
• Frictionless: Opt for technology-streamlining processes, empowering customer service and efficiency.
• Connected: Embrace a partner with a valuable ecosystem and network effect, enriching your offerings with a broader range of tools and services.
• Simplified: Ensure your technology partner unifies multiple points in your dealership's infrastructure for smoother operations and better data utilisation.
• Composable: Partner with a technology provider that can build bespoke workflows and processes in line with your business requirements and budgets.

In turn, Experience-First is both a blueprint and a technology platform created by Keyloop to help retailers deliver an exceptional customer experience – helping them to build trust and improve margins. To look under the hood of Experience-First, Keyloop has published a white paper written by our leadership team, titled Revolutionising automotive retail through technology,

If you would like to speak to us more about Experience-First, contact us via https://keyloop.com/en-za/contact.