Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
How can automotive retailers set themselves apart from their peers in a highly competitive market? The answer is simple: by delivering exceptional customer experiences.
By Harm Stavast, Regional Sales Director, Keyloop
Today’s consumers demand to be in control of their own customer journey and, faced with so many choices when it comes to the car buying and ownership journey, are willing to pay more for a good experience. On the other hand, they are more likely than ever to look elsewhere if unsatisfied.
That’s why automotive retailers must lean into the power of technology to help transform their customer relationships and the effectiveness of their businesses. This will enable retailers to provide the same levels of exceptional service through every channel – no matter when, where or how the customer chooses to engage with them.
Automotive retailers need to reimagine their relationship with technology platforms. For Keyloop, this is represented through five key pillars:
In turn, Experience-First is both a blueprint and a technology platform created by Keyloop to help retailers deliver an exceptional customer experience – helping them to build trust and improve margins. To look under the hood of Experience-First, Keyloop has published a white paper written by our leadership team, titled Revolutionising automotive retail through technology,
If you would like to speak to us more about Experience-First, contact us via https://keyloop.com/en-za/contact.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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