In a move to further cement its electric intentions, Opel earlier this week revealed its new emblem.
The new interpretation of its iconic emblem, the ‘Blitz’, will feature on production vehicles as early as 2024. It will continue to form a central element of the Opel Compass, one of the main features of the Rüsselsheim-based carmaker’s design philosophy, while simultaneously continuing to sit proudly at the centre of the Opel Vizor brand face.
The lightning bolt – or ‘Blitz’ in German – is closely associated with electricity, and the aim is to symbolise Opel’s approach to the era of electromobility.
“Our ‘Blitz’ is more relevant than ever before. It not only symbolises our commitment to the democratisation of innovation and mobility but it also conveys our commitment to becoming a fully electric brand in Europe by 2028. This year, we will already have fifteen electrified models in our portfolio and can proudly say that Opel is electric,” says Opel CEO Florian Huettl.
“The ‘Blitz’ is the icon for our Bold and Pure philosophy. The sharpened, confident new ‘Blitz’ intersects the pure supporting ring, giving our iconic emblem a progressive, modern look. It is positioned proudly at the centre of our compass, which is our key graphic design principle. The compass is the backbone of our front, rear and interior design elements,” says Mark Adams, Vice President design.
The German carmaker will gradually roll out the new ‘Blitz’ across its product portfolio in the coming years with the first production vehicle set to sport the new look in 2024.
However, Huettl announced that the new emblem will already feature prominently this year. “The IAA Mobility is one of the biggest motor shows in the world and therefore the perfect location to proudly introduce a large, international audience to our new ‘Blitz’. Furthermore, we also have a surprise planned. Visitors in Munich will be thrilled,” he says.
Mahindra South Africa has introduced the Bolero MaXX Pik Up, a new addition to its single cab range. The model joins the existing Pik Up S4 and S6 line up and is aimed at expanding Mahindra's portfolio of purpose-built transport solutions in the country.
With forecasts of snow, icy rain and stormy weather across the country, motorists are urged to drive carefully and adapt their driving style to suit the conditions.
With Women’s Month well under way, Marcia Mayaba reflects on nearly three decades in automotive, the responsibility of leadership, the Woman of Stature honour, and why her greatest achievement may still lie ahead.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
With forecasts of snow, icy rain and stormy weather across the country, motorists are urged to drive carefully and adapt their driving style to suit the conditions.
With Women’s Month well under way, Marcia Mayaba reflects on nearly three decades in automotive, the responsibility of leadership, the Woman of Stature honour, and why her greatest achievement may still lie ahead.
UD Trucks Southern Africa has received international recognition after winning the Marketing Excellence Award at the company's UD International Sales Leadership Summit.
