In a move to further cement its electric intentions, Opel earlier this week revealed its new emblem.
Share with friends
The new interpretation of its iconic emblem, the ‘Blitz’, will feature on production vehicles as early as 2024. It will continue to form a central element of the Opel Compass, one of the main features of the Rüsselsheim-based carmaker’s design philosophy, while simultaneously continuing to sit proudly at the centre of the Opel Vizor brand face.
The lightning bolt – or ‘Blitz’ in German – is closely associated with electricity, and the aim is to symbolise Opel’s approach to the era of electromobility.
“Our ‘Blitz’ is more relevant than ever before. It not only symbolises our commitment to the democratisation of innovation and mobility but it also conveys our commitment to becoming a fully electric brand in Europe by 2028. This year, we will already have fifteen electrified models in our portfolio and can proudly say that Opel is electric,” says Opel CEO Florian Huettl.
“The ‘Blitz’ is the icon for our Bold and Pure philosophy. The sharpened, confident new ‘Blitz’ intersects the pure supporting ring, giving our iconic emblem a progressive, modern look. It is positioned proudly at the centre of our compass, which is our key graphic design principle. The compass is the backbone of our front, rear and interior design elements,” says Mark Adams, Vice President design.
The German carmaker will gradually roll out the new ‘Blitz’ across its product portfolio in the coming years with the first production vehicle set to sport the new look in 2024.
However, Huettl announced that the new emblem will already feature prominently this year. “The IAA Mobility is one of the biggest motor shows in the world and therefore the perfect location to proudly introduce a large, international audience to our new ‘Blitz’. Furthermore, we also have a surprise planned. Visitors in Munich will be thrilled,” he says.
The Johannesburg Roads Agency (JRA) announced its participation in the sixth annual Smarter Mobility Africa summit, which kicked of 1 October and continues till the 4 October at the Gallagher Convention Centre in Johannesburg.
South Africa’s first electric minibus taxi model, the eKamva, was launched by a consortium led by GoMetro, alongside an integrated new electric vehicle (EV) business model and charging infrastructure product called flx EV at the Smarter Mobility Africa summit.
A modest increase in passenger car sales in an overall market that continued its downward trend in September 2024 offered hope that the market may be slowly turning, says National Automobile Dealers Association (Nada) national chairperson, Brandon Cohen.
The Johannesburg Roads Agency (JRA) announced its participation in the sixth annual Smarter Mobility Africa summit, which kicked of 1 October and continues till the 4 October at the Gallagher Convention Centre in Johannesburg.
A modest increase in passenger car sales in an overall market that continued its downward trend in September 2024 offered hope that the market may be slowly turning, says National Automobile Dealers Association (Nada) national chairperson, Brandon Cohen.
The National Association of Automotive Component and Allied Manufacturers (NAACAM), in partnership with the Toyota Wessels Institute of Manufacturing Studies (TWIMS), held a breakfast seminar for NAACAM members and key stakeholders from the public and private sector.