Nissan plans to introduce its e-power hybrid technology car in Tunisia, its Africa head said as part of plans to test demand in the African market for electric vehicles.
Africa is the world's last remaining automotive frontier owing to the low level of vehicle ownership. According to Nissan, elsewhere in the world the global motorisation average is 182 vehicles per 1 000 people versus 42 per 1 000 in Africa.
But as in many countries globally, electric vehicles (EVs) are currently priced out of the reach of most domestic consumers, while some countries in Africa, including South Africa, struggle with power outages and logjams on railways and at ports, making it difficult for global executives to invest in EVs on the continent.
"Electrification might take some time in Africa but we have a plan on how to introduce electrification, especially with our technology e-Power in some of the markets that are ready for this technology in Africa," says Sherief Eldesouky, Nissan Africa Managing Director.
Nissan's e-Power technology system includes a petrol engine with a power generator, inverter, battery and an electric motor. The electric motor delivers power directly to the wheels, using energy stored in the battery pack.
"We launched it in Morocco with the Qashqai last year and in Egypt in February with the X-Trail, and we're going to go to Tunisia after that with the Qashqai," he said on the sidelines of Nissan's Navara Africa expedition launch.
"We have been leveraging our technology because Africa is not ready in terms of the availability of electricity infrastructure."
South Africa is making some inroads after it published an electric vehicle policy roadmap last year, outlining steps to support the transition to EVs, such as government incentives.
Japan's third-largest carmaker by sales wholly owns manufacturing plants in Egypt and South Africa and has been in Africa for more than 60 years.
This year, Nissan will export the South African built Navara pickup trucks to new markets such as Algeria, Libya, Sudan, Tunisia and Egypt, Nissan Africa Product Marketing Director, Stefan Haasbroek, says.
The automaker is also planning to introduce new grades like the mid-grade automatic transmission vehicle in sub-Saharan Africa and an entry-level double cab in South Africa, he added.
Image by: Mikhail Pushkarev.
Housed in the upmarket, safe and centrally located Ballito Business Park in Moffat Drive, the location is in the heart of the Ballito retail trading business precinct amongst many already established OEM brands.
SVI Engineering, specialist manufacturer of armoured products in South Africa, has released a series of Transformer-inspired videos via its social media channels, highlighting how the company leverages its extensive expertise in the military and security fields to deliver civilian protection.
The new car buying trend has continued unabated into the new year, with January figures reflecting a 7.5% increase in total vehicle sales and passenger car volumes rising by 7.1%.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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SVI Engineering, specialist manufacturer of armoured products in South Africa, has released a series of Transformer-inspired videos via its social media channels, highlighting how the company leverages its extensive expertise in the military and security fields to deliver civilian protection.
The new car buying trend has continued unabated into the new year, with January figures reflecting a 7.5% increase in total vehicle sales and passenger car volumes rising by 7.1%.
The positive momentum of new vehicle sales in 2025 seems set to continue in 2026, with January building on the previous year’s success, says the Automotive Business Council (naamsa).
