Chery Group showcase a variety of new vehicles
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
- Industry News
- 29 April 2026
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
South African motorists are heading for another fuel price adjustment in early May, with increases likely to be driven mainly by global oil prices and a weaker rand, rather than additional tax changes.
Mahindra South Africa has announced a change to its key leadership position with Rajesh Gupta, current CEO of Mahindra South Africa, appointed as Regional Head for South Africa, Australia, New Zealand and South Asia for the parent company Mahindra and Mahindra.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
South African motorists are heading for another fuel price adjustment in early May, with increases likely to be driven mainly by global oil prices and a weaker rand, rather than additional tax changes.
Mahindra South Africa has announced a change to its key leadership position with Rajesh Gupta, current CEO of Mahindra South Africa, appointed as Regional Head for South Africa, Australia, New Zealand and South Asia for the parent company Mahindra and Mahindra.