Mahindra’s Fusion Fest ready to blast off
The SunBet Arena in Pretoria is a hive of activity as Mahindra South Africa finalises preparations for its historic Fusion Fest this Saturday (22 February).
- Industry News
- 21 February 2025
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
The SunBet Arena in Pretoria is a hive of activity as Mahindra South Africa finalises preparations for its historic Fusion Fest this Saturday (22 February).
Digi Cars Group, a dealership group in the South African automotive industry, is making an impact at this year’s EidFest, which is taking place at the Gallagher Convention Centre from Thursday, 20 February to Sunday, 23 February 2025.
The team at Jetour Alberton recently took to heart the manufacturer’s pledge to engage in corporate social responsibility initiatives. The dealership visited Umkhathizwe and Nageng primary schools to make a tangible difference in the lives of school children.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
The SunBet Arena in Pretoria is a hive of activity as Mahindra South Africa finalises preparations for its historic Fusion Fest this Saturday (22 February).
Digi Cars Group, a dealership group in the South African automotive industry, is making an impact at this year’s EidFest, which is taking place at the Gallagher Convention Centre from Thursday, 20 February to Sunday, 23 February 2025.
The National Automobile Dealers' Association (NADA) and the Southern African Vehicle Rental and Leasing Association (SAVRALA) have signed a Memorandum of Agreement (MOA), marking the formalisation of a relationship that has existed informally for many years.