
Fully electric bakkie coming to SA soon
The ICE Age is over with the arrival of the new Riddara RD6. So says Gideon Wolfaardt, CEO of the Enviro Automotive Group.
- Product News
- 7 April 2025
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Kia South Africa announced the introduction of its Sales Cadet Programme, which currently has 16 participants enrolled – comprising 10 females and six males.
Vehicle manufactures play an important part in the broader South African community with sponsorships ranging from involvement with sport to nature conservation. Here is just some of the latest actions.
The Automotive Business Council (naamsa) has expressed concern over the recent announcement by US President Donald Trump to introduce additional tariffs on all imported products under what has been termed ‘Liberation Day’ trade measures.