Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Mercedes-Benz has successfully fended off a high-profile patent infringement claim, after a US court dismissed allegations brought by The Phelan Group with prejudice, ending a dispute that had lingered for months.
Volkswagen is accelerating its African ambitions, with Egypt emerging as the latest contender for a major manufacturing role.
Australia’s growing love affair with oversized bakkies (or Utes as they are known Down Under) has sparked a fresh safety review by ANCAP (Australasian New Car Assessment Program). This time, it is not just about surviving a crash, but avoiding one altogether.
