Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
The imposition of a unilateral 30% reciprocal tariff on South African goods exported to the United States of America (USA) places major pressure on local Original Equipment Manufacturers (OEMs).
iCAUR, the new energy vehicle (NEV) brand under the Chery Group, has confirmed its official entry into the South African market.
The South African Motify Group (Pty) Ltd, an autotech company, announced that it has sold its dealer management system (DMS) business to Pinewood Technologies Group PLC (Pinewood.AI).
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
The imposition of a unilateral 30% reciprocal tariff on South African goods exported to the United States of America (USA) places major pressure on local Original Equipment Manufacturers (OEMs).
The South African Motify Group (Pty) Ltd, an autotech company, announced that it has sold its dealer management system (DMS) business to Pinewood Technologies Group PLC (Pinewood.AI).
Volvo Car South Africa (VCSA) has appointed Grant Locke (photo) as its new Managing Director (MD), succeeding Tarcísio Triviño, who served as MD since October 2024.
