
The legend is back - VW introduces updated Golf GTI
Volkswagen will introduce the updated Golf GTI to the South African market in the last quarter of 2025. Well over 2.3 million GTIs have been sold worldwide.
- Product News
- 2 September 2025
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
The National Automobile Dealers Association (NADA) notes that August continued the positive trend for new-vehicle sales in South Africa, reflecting strong consumer demand and activity across the market.
Although the tariff clouds are gathering over the South African economy with serious implications for the local automotive export industry, local sales of new vehicles are soldiering on at a decent pace.
Automechanika Johannesburg successfully hosted its final CEO Breakfast for 2025 at the Kyalami Grand Prix Circuit, bringing together senior automotive industry leaders for strategic discussions as the co-located Festival of Motoring roared into life.