Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Events unfolding in the Middle East, combined with disruptions to oil shipping routes, have once again highlighted how dependent the world remains on crude oil and refined fuels.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Events unfolding in the Middle East, combined with disruptions to oil shipping routes, have once again highlighted how dependent the world remains on crude oil and refined fuels.
A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
More and more rumours are surfacing about the possible sale, or part sale, of Mercedes-Benz’s East London manufacturing plant.
