Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
A new report from Deloitte reveals that motorists in the United States remain firmly attached to petrol-powered vehicles, as concerns over cost, charging infrastructure and overall value continue to slow the transition to electric cars.
The 2026 Dakar Rally roared back into action on Monday with Stage 8, a gruelling 481km loop around Wadi Ad Dawasir.
Over thirty firms from across the automotive supply chain have joined forces to advance open-source software development, aiming to create next-generation vehicles while driving down costs, Germany’s leading industry association announced recently.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
The 2026 Dakar Rally roared back into action on Monday with Stage 8, a gruelling 481km loop around Wadi Ad Dawasir.
Over thirty firms from across the automotive supply chain have joined forces to advance open-source software development, aiming to create next-generation vehicles while driving down costs, Germany’s leading industry association announced recently.
The African Association of Automotive Manufacturers (AAAM) says 2026 will be a year of progressive development through collaboration.
