Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
China’s electric vehicle makers are pivoting from a battle over batteries and build quality to a race for intelligence, as artificial intelligence (AI) becomes the new selling point inside the cabin.
The University of South Africa (UNISA) has signed a Memorandum of Understanding with Messe Frankfurt South Africa, a move that places African academia at the centre of major trade exhibitions.
Stellantis has broadened its Mopar aftermarket brand with the launch of Mopaw, a pet-focused line of travel and vehicle accessories aimed at drivers in the United States (US).
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
China’s electric vehicle makers are pivoting from a battle over batteries and build quality to a race for intelligence, as artificial intelligence (AI) becomes the new selling point inside the cabin.
The University of South Africa (UNISA) has signed a Memorandum of Understanding with Messe Frankfurt South Africa, a move that places African academia at the centre of major trade exhibitions.
Stellantis has broadened its Mopar aftermarket brand with the launch of Mopaw, a pet-focused line of travel and vehicle accessories aimed at drivers in the United States (US).
