Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Creating an awareness of all the different career opportunities in the automotive retail industry is something close to his heart, says Ashley Samuel (photo), newly appointed National Director of NADA.
The Renault Melrose Multi-franchise has been transformed into a premium facility since last year October 2024 under the new ownership of the Renault Retail Group (RRG), a division of Motus.
The mighty little Suzuki Jimny is gearing up to set another big record at Jimny Gathering 2025.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
The mighty little Suzuki Jimny is gearing up to set another big record at Jimny Gathering 2025.
Isuzu Motors South Africa is positioning itself to become the primary manufacturing centre for commercial trucks across the African continent, a strategic move that could significantly boost production volumes while increasing the use of locally sourced components.
In a move that’s turning heads across the transport industry, Kiara Baijnath (photo), the founder and director of HerWay Logistics, is redefining what it means to be a woman in trucking by adding another pink Mercedes-Benz Actros 2645 to her fleet.
