Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Volkswagen Group Africa (VWGA) has completed the second phase of its solar photovoltaic (PV) carport project in the employee car park and service centre at the Kariega manufacturing plant, further demonstrating its focus on renewable energy and sustainable manufacturing.
The G20 Summit may have ended, but its influence on South Africa’s aftermarket tyre and parts sector is only beginning to take shape.
South Africa’s macroeconomic landscape presented a rare alignment of positive shifts in inflation, fuel pricing, fiscal credibility and monetary policy in November, with each contributing to improved affordability and confidence across households and firms.
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Daniel Pink
The G20 Summit may have ended, but its influence on South Africa’s aftermarket tyre and parts sector is only beginning to take shape.
South Africa’s macroeconomic landscape presented a rare alignment of positive shifts in inflation, fuel pricing, fiscal credibility and monetary policy in November, with each contributing to improved affordability and confidence across households and firms.
South Africa’s new-vehicle market delivered another month of strong performance in November, continuing the trend for the last 12 months.
