Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Parliament’s Portfolio Committee on Trade, Industry and Competition has renewed calls for stronger localisation, expanded job creation and deeper transformation in South Africa’s automotive industry after reviewing progress on the South African Automotive Industry Master Plan 2035.
As economic pressures and market volatility continue to shape the local transport industry, UD Trucks Southern Africa says it has demonstrated confident and stable growth, supported by strong retail partnerships and a relentless focus on customer uptime.
Family-run new car dealerships remain a unique phenomenon on the South African automotive landscape, with their own challenges, particularly in rural towns.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Parliament’s Portfolio Committee on Trade, Industry and Competition has renewed calls for stronger localisation, expanded job creation and deeper transformation in South Africa’s automotive industry after reviewing progress on the South African Automotive Industry Master Plan 2035.
As economic pressures and market volatility continue to shape the local transport industry, UD Trucks Southern Africa says it has demonstrated confident and stable growth, supported by strong retail partnerships and a relentless focus on customer uptime.
Keyloop, a global automotive technology company, has signed an agreement to acquire Motortech.ai, a United Kingdom-based (UK) developer of state-of-the-art artificial intelligence (AI) solutions for the automotive industry.
