Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
The National Consumer Commission's (NCC) authority to publish and alert South Africans about vehicle recalls stems from the Consumer Protection Act (CPA), which underpins the legislative framework for consumer protection in South Africa.
New-vehicle sales continue to be marked by unwavering domestic momentum while vehicle exports are navigating global uncertainty.
The demand for new energy vehicles (NEVs) keep growing in South Africa with a steep increase in greener mobility during the last two years.
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The National Consumer Commission's (NCC) authority to publish and alert South Africans about vehicle recalls stems from the Consumer Protection Act (CPA), which underpins the legislative framework for consumer protection in South Africa.
New-vehicle sales continue to be marked by unwavering domestic momentum while vehicle exports are navigating global uncertainty.
South Africa's efforts to secure favourable trade terms with the United States have hit significant roadblocks, with a top government official revealing that Washington is linking trade concessions to changes in the country's affirmative action framework.
