Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Zero Carbon Charge (CHARGE) welcomes the government’s extension of short term fuel levy relief measures aimed at cushioning consumers from rising fuel prices, but cautions that these interventions do not address the underlying structural challenge facing South Africa’s transport economy.
The Omoda C4 has been unveiled at the Beijing International Auto Show, marking the latest addition to the brand’s crossover lineup.
At Auto China 2026 this weekend, President of Jetour International, Ke Chuandeng, made the announcement that from 2027, Jetour will be producing some of their models locally in South Africa
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
At Auto China 2026 this weekend, President of Jetour International, Ke Chuandeng, made the announcement that from 2027, Jetour will be producing some of their models locally in South Africa
Changan has unveiled its ambitious “1+4+4+5” global strategy, signalling a determined push to become one of the world’s top ten automotive brands by 2030.
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
