Racing cars for Germany to be built by VW in Kariega
South Africa is exporting one of its most successful racing formulas to Germany.
- Industry News
- 7 February 2025
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
South Africa is exporting one of its most successful racing formulas to Germany.
In the heart of South Africa’s Limpopo province, where rich biodiversity thrives and conservation challenges persist, Lapalala Wilderness School (LWS) is shaping a future where people and nature co-exist in harmony.
Ford South Africa has appointed Tarryn Knight (photo) as its new Head of Marketing.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
South Africa is exporting one of its most successful racing formulas to Germany.
In the heart of South Africa’s Limpopo province, where rich biodiversity thrives and conservation challenges persist, Lapalala Wilderness School (LWS) is shaping a future where people and nature co-exist in harmony.
Ford South Africa has appointed Tarryn Knight (photo) as its new Head of Marketing.