Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Looking for the perfect family vehicle that does not compromise on style or your budget? Say hello to the all-new Hyundai Alcazar – designed with South African families in mind, says the Korean manufacturer.
Proton SA says that following the recent release of CMH’s annual results, it would like to clarify Proton South Africa’s position and reaffirm the company’s long-term commitment to the local market.
A shift towards an electric vehicle landscape in South Africa will get another boost with the soon-to-be released Geely Riddara double cab 4x4 and 4x2 bakkies locally by Enviro Automotive.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Proton SA says that following the recent release of CMH’s annual results, it would like to clarify Proton South Africa’s position and reaffirm the company’s long-term commitment to the local market.
GAC Motor is poised for significant growth in South Africa in 2025, with a series of strategic initiatives aimed at enhancing its presence and product offering.
Leading figures in the automotive industry met for the Automechanika CEO breakfast event - "The African Connection" - hosted by Messe Frankfurt South Africa.
