Strong demand drives SA to decade-high vehicle sales
The South African motor industry continues to defy expectations by posting another month of exceptional growth.
- Industry News
- 4 November 2025
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
The South African motor industry continues to defy expectations by posting another month of exceptional growth.
According to a Reuters report, Renault is engaged in active discussions with several automobile manufacturers, including China's Chery, as the French company explores opportunities for collaborative production and distribution agreements.
South Africa’s new-vehicle market continued its upward trajectory in October 2025, supported by easing inflation, a firmer rand, continued signs of improving consumer sentiment and demand recovery in key export markets.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
The South African motor industry continues to defy expectations by posting another month of exceptional growth.
According to a Reuters report, Renault is engaged in active discussions with several automobile manufacturers, including China's Chery, as the French company explores opportunities for collaborative production and distribution agreements.
South Africa’s new-vehicle market continued its upward trajectory in October 2025, supported by easing inflation, a firmer rand, continued signs of improving consumer sentiment and demand recovery in key export markets.