Hyundai celebrates 800 000 vehicles sold in SA
Hyundai Automotive South Africa is celebrating a significant milestone, namely 800 000 vehicles sold so far since its debut 25 years ago.
- Industry News
- 2 March 2026
Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.

He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
Hyundai Automotive South Africa is celebrating a significant milestone, namely 800 000 vehicles sold so far since its debut 25 years ago.
South Africa’s automotive landscape is shifting. While established brands remain strong, buyers are increasingly willing to explore alternatives that deliver better value, stronger features, and more contemporary engineering.
Volvo Group Southern Africa has announced the appointment of Stuart Potter (photo) as its new Managing Director, effective 1 March 2026.