Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023.
Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.
Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was head of Product Marketing for small/compact cars such as Polo.
He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand, including a global assignment in Brazil.
“Niels brings with him a wealth of experience in sales and product marketing, which will help us to move the brand to the next level, especially at this time when it is faced with tough competition in the local market.
“He will also play an important role in our growth strategy in sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.
FAW Trucks Southern Africa, in partnership with Laubstar Holdings, has officially opened four new dealership locations, reinforcing its commitment to deliver innovative truck solutions to a broader client base.
Kia has refreshed its Sorento with some new design elements, advanced technology and outdoor-ready capability. Although the car was initially launched in 2002, the latest facelift has transformed the Sorento into a more desirable vehicle.
Mercedes-Benz South Africa Limited (“MBSA”) announced personnel changes within its executive committee.
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Mercedes-Benz South Africa Limited (“MBSA”) announced personnel changes within its executive committee.
The South African used car market experienced positive growth in May 2025, with year-on-year (YoY) and month-on-month (MoM) increases indicating a positive consumer sentiment in the fifth month of the year.
BAIC South Africa announced its role as the official vehicle sponsor of the Y20 Summit South Africa 2025, providing a fleet of BAIC vehicles to support the transport needs of delegates, organisers and VIP guests at one of the most important gatherings of brave young minds on the planet.
