Subaru Southern Africa has appointed Toshimitsu Tanaka as its new Managing Director. He succeeds Andrew Marshall, who retires after five years of service.
Toshimitsu, a seasoned executive from Japan, brings with him over 30 years’ experience in the global automotive sector. His international career spans key leadership roles across Africa, North America and Asia, including his most recent position as Deputy Managing Director of Subaru Southern Africa, a role he has held for the past two years.
Before joining Subaru, he held senior positions within the Toyota Tsusho Group, including Assistant General Manager for Toyota Tsusho Africa, Group Manager at Toyota Tsusho Corporation and Vice Division Head at Toyota Tsusho America. He also played a pivotal role in establishing Toyota Tsusho Africa’s facilities in Durban as project leader – a career milestone that speaks to his commitment to innovation, growth and teamwork.
“It’s a great honour to take the helm at Subaru Southern Africa. This is a brand that represents confidence, adventure and loyalty – not only in the products we build but in the people we serve. My focus will be on expanding our presence and enhancing the customer experience across the region. I look forward to working closely with our dealer network, our partners and, most importantly, our customers to take Subaru to even greater heights,” Toshimitsu says.
According to a Reuters report, China's automotive sector faces an unprecedented crisis beneath its outward success. Despite becoming the world's largest car exporter and producing global leaders like BYD and Geely, the industry is trapped in a destructive spiral threatening widespread bankruptcies.
Volkswagen is abandoning its separate electric vehicle naming convention, opting instead to align its battery-electric models with established combustion engine nameplates. The German automaker announced that the strategy shift would begin with the ID Polo, set to debut in 2026.
Europe's automotive industry has issued a unified call for the European Union (EU) to recalibrate its green transition strategy, with leading manufacturers and suppliers expressing growing concerns about the feasibility of current electrification timelines and regulatory frameworks.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
According to a Reuters report, China's automotive sector faces an unprecedented crisis beneath its outward success. Despite becoming the world's largest car exporter and producing global leaders like BYD and Geely, the industry is trapped in a destructive spiral threatening widespread bankruptcies.
Europe's automotive industry has issued a unified call for the European Union (EU) to recalibrate its green transition strategy, with leading manufacturers and suppliers expressing growing concerns about the feasibility of current electrification timelines and regulatory frameworks.
South African business sentiment deteriorated further in the third quarter of 2025, falling one point to reach 39, well below the long-term benchmark of 42 points, as punitive US tariffs took their toll on exporters, Reuters reported on Wednesday
