Jean-Philippe Parain is the new Senior Vice-President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa for BMW.
He will succeed Hendrik von Kuenheim, who took the decision to retire after 37 years at the BMW Group.
Jean-Philippe will be taking over the new role from 1 April 2022. He has a wealth of experience since he joined the company in 1997 at BMW France in the marketing department and held several senior management roles, including President and CEO of BMW Group Belux, Head of MINI Europe and Senior Vice-President Sales Region Europe.
Jean-Philippe says it is an honour and privilege to take on the new role. “This is a vital region for our industry, with a very promising potential as we continue to lead the future of mobility. I am looking forward to work with all our colleagues and partners and to continue winning the hearts of our customers in order to sustain our strong position in the region.”
Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “We are excited to welcome Jean-Philippe Parain into his new role and look forward to the continued success of the BMW Group across the region. As former head of Europe, Jean-Philippe is a well-known member of our team and brings a proven history of excellence and a vast portfolio of experience to his new role.
“Hendrik von Kuenheim combines passion and professionalism like few others and was the driving force behind the company's success in the Region Asia-Pacific, Eastern Europe, Middle East and Africa. He has successfully led his team through a rapidly evolving era in the industry. We wish him a well-deserved and fulfilling retirement,” says Pieter.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
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