Jaguar Land Rover has unveiled its new corporate identity, as part of its move to a House of Brands organisation.
The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands – Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.
Commenting on the new identity, JLR CEO Adrian Mardell, says it is exciting to unveil a new identity for the company as part of the House of Brands approach. “I’m confident this perfectly illustrates JLR’s ambition in the modern luxury space.”
JLR’s Chief Creative Officer, Professor Gerry McGovern OBE, says this is the next chapter of their Reimagine journey to become a truly modern luxury business. The new JLR identity will bring clarity to our clients and act as a unifier for our four distinct British brands.”
The creative process behind the new identity focused on elegance, modernity and a forward-thinking essence to reflect the direction and ambition of the company. The descending j aspires to add elegance, while the lighter weight of the emblem illustrates the step change to refinement and modernity.
JLR reaffirmed that the Land Rover brand will remain a key part of the company’s DNA. Land Rover continues as a world-renowned and important heritage mark, remaining on vehicles, websites, social media and retail sites, underpinning the world-class Range Rover, Defender and Discovery brands.
Volvo Car South Africa (VCSA) is closing Transport Month with a historic milestone in electric mobility: the EX30 Cross Country has become the first fully electric vehicle (BEV) to successfully ascend Sani Pass, one of South Africa’s most iconic and demanding mountain routes.
The name tells the story – Basadi Automotive Group. Basadi, the Sesotho word for women, was chosen by a woman who, against all odds but with an unwavering belief in God, decided in 2018 or so to go it alone in the male-dominated automotive industry.
Stellantis has announced a new collaboration with NVIDIA, Uber Technologies Inc and Foxconn to explore the joint development and future deployment of *Level 4 (driverless) autonomous vehicles for robotaxi services worldwide.
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Stellantis has announced a new collaboration with NVIDIA, Uber Technologies Inc and Foxconn to explore the joint development and future deployment of *Level 4 (driverless) autonomous vehicles for robotaxi services worldwide.
BAIC South Africa has confirmed that the all-new BAIC B30 SUV will be assembled locally at the company’s Coega facility in Gqeberha. This step, says BAIC, marks another significant step in the brand’s long-term commitment to the South African market.
Messe Frankfurt expands its roster of shows with a Festival of Motoring in Australia and industry shows in Jakarta and Azerbaijan.
