F&I training needs a rethink, dealerships are catching on
The F&I office has always been a key part of the dealership experience, but recently, it has become one of the most pressured and misunderstood roles on the floor.
- Industry News
- 5 June 2025
Daimler Truck Southern Africa (DTSA) has announced the appointment of Wolf Edmayr as its new General Manager of its used truck and bus division: TruckStore, effective 1 April 2025.
Wolf brings extensive sales and retail experience to the role, which will be instrumental in guiding the organisation through the current used market conditions. He began his career in 2003 in sales at Stucky Motors (Pty) Ltd and was promoted to Branch Manager in 2009.
In 2014, he joined Motus: Mercedes-Benz East Rand as a Commercial Vehicle Sales Executive and later moved to Bidvest: McCarthy Kunene Witbank in 2016. Wolf rejoined Motus: Mercedes-Benz East Rand in 2017 as a Brand Sales Manager and was promoted to Dealer Principal in 2018, where he was responsible for the overall management of Maemo Commercial Vehicles Rustenburg and Cargo Commercial Vehicles Klerksdorp.
Throughout his career, Wolf has achieved numerous milestones, consistently demonstrating a 'can-do' attitude that drove success and inspired those around him.
Wolf Edmayr on his appointment: “I have a deep-rooted passion for the trucking industry. My career has primarily focused on new truck sales, and I am excited to take on a new challenge by leading one of the largest used truck and bus dealerships in South Africa.
“Despite the significant challenges the used truck market has faced in recent months, I am committed to navigating these complexities and driving TruckStore towards success alongside our highly experienced team. I eagerly anticipate the opportunities and challenges ahead, and I am dedicated to contributing to the continued growth and excellence of TruckStore.
Maretha Gerber, President and Group CEO, adds: "We are pleased to welcome Wolf to our team. With his extensive retail experience and innovative strategies, we are fully confident that he will play a pivotal role in driving the success of our used truck and bus business. Our customers can rest assured that they are in capable hands.”
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