Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Mercedes-Benz Vans South Africa has announced the appointment of Natasha Jardim (main photo) as its new Managing Executive. She succeeds Nadia Trimmel, who is moving to a new position within the Mercedes-Benz Group.
Natasha Jardim, a seasoned professional within the Mercedes-Benz family, has been a key figure in the organisation since 2000. With a remarkable career trajectory that began in sales and extended through various leadership positions, Natasha has consistently demonstrated her commitment to excellence and customer satisfaction. Her journey has been marked by the ability to refine operations, enhance dealership performance and foster strong partnerships across the industry.
Throughout her tenure, Natasha has proven her ability to lead with a customer-centric approach, focusing on delivering the highest quality of service and innovation. Her leadership in sales and dealer support has solidified her reputation as a visionary who prioritises the needs and aspirations of customers. Natasha's proven track record in sales leadership, coupled with her strategic mindset, will be instrumental in guiding Mercedes-Benz Vans South Africa into its next phase of growth.
“I am honoured and excited to step into this role at a pivotal time for Mercedes-Benz Vans South Africa,” says Natasha Jardim. “Our focus will remain on delivering exceptional experiences for our customers by embracing innovation and sustainability. Together with our dedicated team, I look forward to driving our mission of providing the world's most desirable vans and services.”
Alongside Natasha, Marinus Venter, who has dedicated the past three years to spearheading the product and marketing departments at Mercedes-Benz Vans SA, has now broadened his responsibilities to include customer service support.
With over 15 years’ experience in the automotive industry and a track record of notable achievements in after-sales, Marinus brings both extensive expertise and a dynamic approach to his expanded role.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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