Holding an Honours degree in Journalism and Media Studies from the University of the Witwatersrand, Minesh spent almost a decade as a senior journalist with Independent Media Group’s national motoring titles before moving into the automotive industry.

He later led Product Communications at Ford Motor Company of Southern Africa and, during the latter part of the past decade, served as Communications Director at Ford South Africa, where he oversaw a number of critical product, corporate and CSR milestones.

“They say that the only constant is change. Joining the Automobile Association of South Africa has presented an opportunity to merge a variety of skills acquired over the years in the various roles I’ve been entrusted with.

“The AASA is in an invigorating phase, with innovation and growth being key facets of this exciting next chapter. We need to bring this to life for the South African consumer and motorist through showcasing this broader mobility and advocacy journey,” says Minesh.

“We are thrilled to welcome Minesh to the AASA family, with his wealth of experience well poised to help turn the page on the next chapter of almost a century of the AASA leading consumer and road safety advocacy.

“Our mandate is clear: safer vehicles, safer roads and safer mobility for all South Africans. Alongside this, we have recently rejuvenated our brand and comprehensively refreshed our broader value proposition. The next chapter is a dynamic one, and we look forward to taking South Africans along this journey with us,” says Bobby Ramagwede, CEO of the AASA.

• For more information: minesh.bhagaloo@aasa.co.za