The National Automobile Dealers’ Association (NADA) once again delivered a standout experience at its annual conference on 12 March.
Over the years, the event has earned a reputation as a benchmark in the automotive industry, known not only for its smooth and professional execution but also for consistently presenting compelling, relevant and thought-provoking speakers.
NADA Connect 2026 carried the theme, Amplify Your Impact, and placed strong emphasis on the power of social media content and the rapidly evolving influence of artificial intelligence. Around 600 delegates attended the event and heard from a distinguished line-up that included Retail Motor Industry Organisation (RMI) CEO Ipeleng Mabusela, Chery CEO Tony Liu, WeBuyCars Deputy CEO Dr Wynand Beukes and artificial intelligence (AI) strategist Dean Furman. The programme also featured an engaging interactive discussion with young influencers, hosted by Phillippa McCann-Davies.
Ipeleng brought welcome good news to the room, reassuring delegates that although the automotive aftermarket is not entirely shielded from global disruptions such as the ongoing conflict in the Middle East, it continues to demonstrate impressive resilience. He also shared a range of valuable industry statistics drawn from the RMI’s extensive research and data resources.
Tony offered a vivid and energising perspective on the Chery brand and the broader automotive sector. He emphasised that Chery’s ambition extends far beyond being a Chinese manufacturer operating in South Africa. The company aims to integrate fully into the local market and, in his words, strives to become a South African citizen.
Dean Furman, regarded as one of Africa’s leading innovation thinkers and CEO of 1064 Degrees, provided delegates with practical tools for elevating their use of artificial intelligence. He demonstrated how dealerships can integrate AI to achieve results that were once only attainable through costly marketing agencies.
Following Dean, Wynand illustrated how WeBuyCars has adopted AI to further refine and strengthen its already well established and industry shifting business model. His presentation highlighted the tangible benefits of AI when applied with clear purpose and thoughtful execution.
The event also saw NADA pay tribute to its former Director, Gary McCraw, acknowledging his decades long contribution to the automotive sector and celebrating his lasting impact on the industry.
Toyota South Africa Motors (TSAM) is set to make history with a series of Guinness World Records attempts, bringing Hilux owners together from across the country in a bold, large-scale celebration of the all-new 9th generation Toyota Hilux.
To be named the overall Hyundai Dealer of the Year is not something that simply happens. It is the result of hard work, dedication, looking after your staff and customers, and maintaining a clear focus on your goal. That goal is to be the best.
Chery is intensifying its European expansion by exploring partnerships that would allow the company to utilise existing automotive factories rather than constructing new ones.
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Toyota South Africa Motors (TSAM) is set to make history with a series of Guinness World Records attempts, bringing Hilux owners together from across the country in a bold, large-scale celebration of the all-new 9th generation Toyota Hilux.
Chery is intensifying its European expansion by exploring partnerships that would allow the company to utilise existing automotive factories rather than constructing new ones.
Stellantis Middle East and Africa announced the appointment of Sizwekazi Jekwa Mdingi as the Head of Communication and Corporate Social Responsibility (CSR) for Stellantis in South Africa.
