NADA Comments on August’s new-car sales

The National Automobile Dealers Association (NADA) notes that August continued the positive trend for new-vehicle sales in South Africa, reflecting strong consumer demand and activity across the market.

25 Nada Sales1

“The good news has continued for the South African retail motor industry, with August delivering another bumper month for sales. It was, in fact, the best sales month since September 2015, with 51 880 vehicles retailed - 18.7% higher than the corresponding month last year,” says Ryan Seele, executive member of the NADA NEC, commenting on the August sales figures released today by naamsa | The Automotive Business Council.

“We saw noticeably higher traffic on dealer floors, with the majority of buyers being private individuals rather than business or fleet customers. Many are beginning to feel relief from the recent interest rate cuts. While not all enquiries and test drives converted into sales immediately, the level of consumer interest and the intent to purchase in the near future are very encouraging for retail dealers,” he says.

Two locally produced vehicles in the affordable passenger car segment, the Toyota Corolla Cross and the VW Vivo, were the best-selling passenger cars for the month, each selling well over 2 000 units. This demonstrates that South African consumers continue to show strong demand for locally built vehicles, even amid the influx of lower-priced imports entering the market.

The official results could have been even better if more of the newer Chinese brands had reported sales figures. One addition this month was MG, which sold 443 vehicles.

The used vehicle market also enjoyed another strong month. Cars in the sub-R300,000 bracket remain particularly attractive, offering buyers greater affordability compared to new vehicles, which continue to drive robust sales in this segment.

More Industry News stories

Dramatic ‘Transformer’ videos highlight SVI’S technology

Dramatic ‘Transformer’ videos highlight SVI’S technology

SVI Engineering, specialist manufacturer of armoured products in South Africa, has released a series of Transformer-inspired videos via its social media channels, highlighting how the company leverages its extensive expertise in the military and security fields to deliver civilian protection.

  • 3 February 2026
Pulse of new car sales in SA remains resilient

Pulse of new car sales in SA remains resilient

The new car buying trend has continued unabated into the new year, with January figures reflecting a 7.5% increase in total vehicle sales and passenger car volumes rising by 7.1%.

  • 3 February 2026
January vehicle sales on a positive trajectory

January vehicle sales on a positive trajectory

The positive momentum of new vehicle sales in 2025 seems set to continue in 2026, with January building on the previous year’s success, says the Automotive Business Council (naamsa).

  • 3 February 2026