Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
The second of four naamsa-driven (National Association of Automobile Manufacturers of South Africa) thought leadership events was hosted recently in a strategic collaboration with Old Mutual.
The two partners brought together captains of industry, Government stakeholders and organised labour at a highly anticipated and well-attended event, dubbed "Drivers of Change", to discuss transformation beyond compliance.
The event’s mission was to explore how the industry can meaningfully collaborate with other role players to progressively accelerate meaningful transformation that would support the industry’s important role it plays in the local economic landscape.
Discussions pivoted around The South African Automotive Masterplan 2035 [SAAM35] ,which is a key primary driver for industry growth and development, with clear objectives such as localisation that aims to increase local content in locally manufactured vehicles and industry-wide transformation with regard to employment equity and increased involvement of black-owned entities.
Peter van Binsbergen, CEO of BMW Group South Africa and Chairperson of the Executive Oversight Committee Workstream on Transformation, acknowledged the varying compliance levels among the seven locally manufacturing Original Equipment Manufacturers [OEMs]. He said: “The industry has set ambitious targets to improve compliance levels and accelerate transformation efforts, and all seven OEMs have achieved Level 3 or better compliance requirements.
“However, supplier transformation is still a challenge, with 38 multinational suppliers in the approval phase of an Equity Equivalent Investment Programme [EEIP] through the Automotive Industry Transformation Fund [AITF] facilitated for approval by the Department of Trade, Industry and Competition. OEMs will continue to support their suppliers to enhance compliance and promote transformation.”
During the Thought Leadership Discussions, three crucial themes were addressed namely: financial inclusiveness and mobility for the poor; localisation and the development of new black industrialists; and skills of the future for the automotive industry. The first session revolved around promoting financial inclusiveness and enhancing mobility options for marginalised communities, particularly the poor and economically disadvantaged. The panel explored innovative financing models, public-private partnerships and collaborative approaches to make mobility more accessible, inclusive and affordable. Discussions centred on breaking down barriers and creating opportunities for the poor to access transport services.
The second session focused on the significance of localisation and the development of new black industrialists within the automotive industry. The panel discussed the challenges faced by aspiring and existing black entrepreneurs and manufacturers seeking to identify strategies to overcome barriers to entry and associated challenges. Success stories, best practices and policy recommendations were highlighted, aiming to foster and accelerate the growth and sustainability of black-owned manufacturing businesses.
The third and last session focused on the evolving skills required within the automotive industry, given emerging technologies, automation and digitisation. Experts examined the changing occupational profile of the industry in South Africa and discussed strategies and initiatives to upskill and reskill the workforce. The aim is to ensure that individuals are equipped with the necessary skills to meet the demands of the future.
The event not only provided a platform for discussions but also facilitated networking opportunities and knowledge-sharing among industry professionals, policymakers and experts.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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