Motify™: Delivering workable solutions at dealership level

Transforming service delivery within the automotive industry is the key focus of Motify. It creates an all-encompassing system that combines a streamlined and powerful Dealer Management System (DMS) with greater marketing reach inputs.

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This new entity, created with the coming together of Pinewood DMS SA and Ampersand Communications, is now capable of offering a more comprehensive service that benefits dealers and holds more advantages for the customer base at each dealership as well.

Have a look at the solutions Motify brings to a dealership in short and what it entails:

• Processing Consultancy:

Motify consultants review your current processes and challenges and provide guidance on the best business practices. This is to ensure that the business is both efficient and productive, all whilst maximising revenue.

• AutoWeb:

The eCommerce and API-integrated website offering allows your business to easily integrate your website with your DMS focusing on qualified vehicle leads generation and the digital user experience.

• Pinewood Dealer Management System (DMS):

Motify implements and supports the Pinewood DMS, an innovative all-in-one Dealer Management System that leads the market in next-generation technology.

• AutoInsights:

The new entity offers a comprehensive suite of BI dashboards designed for all areas of your dealership. This assists business owners, executives and management to make informed decisions and identify areas of opportunity.

• Training:

Both on-site, remote and eLearning training are offered for new and existing Pinewood DMS users to enable them to get the most out of the system by developing their skills in their relevant departments (CRM, Vehicles, Workshop, Parts, Showroom, Accounts, Administration and Apps).

• AutoCRM:

Motify consultants are skilled in understanding data requirements and can assist you to identify database challenges or issues and advise on best practices to drive quality data input.

• AutoRetention:

The Motify call centre, made up of customer maintenance professionals, expertly manage service leads for your workshop, whilst updating your customer database to ensure excellent customer retention, all whilst maintaining a clean database to maximise your marketing efforts.

• Marketing Campaigns:

Marketing campaigns for both sales and aftersales promotions are designed and executed using a multi-contact approach to ensure as many relevant customers as possible are reached.

• AutoCSI:

Motify understands the pressures around customer feedback in the motor industry and the need for timeous and accurate CSI calls to be made. Skilled Motify agents contact customers for Workshop, Vehicle Sales and Sales enquiry CSIs to ensure the efficient management of customer concerns.

The said services have one aim, namely, to make the operation at dealership level easy and effective, benefiting both the business and the customer. A more effective, accurate and comprehensive service from the dealership will ensure greater customer satisfaction, benefiting all involved.

For more comprehensive analysis of each of the Motify™ solutions, please visit

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