Looking for your next set of ‘wheels’ using social media
Never underestimate the power of social media, especially when you go car hunting.
- Industry News
- 9 July 2025
In Abu Dhabi, a rare car licence plate with the single-digit number "P7" was sold for a whopping $15 million, which is approximately R218 million. Mind you, a standard personalised number plate with seven letters or numbers can cost around R2 500 to R5 000 in South Africa.
The sale of the licence plate set a new bar in the United Arab Emirates, surpassing a previous record set more than a decade ago for a licence plate with the number "7".
The licence plate was sold at a charity auction, with all proceeds going towards Sheikh Mohammed bin Rashid Al Maktoum’s global food aid initiative, the 1 Billion Meals Endowment. The auction attracted wealthy bidders from around the world, with the winning bid coming from an anonymous buyer.
The P7 licence plate is considered to be one of the most coveted in the world, as single-digit licence plates are extremely rare and highly sought after. The sale of the licence plate not only broke records but also raised significant funds for a worthy cause.
As the gavel came down on the record-breaking sale, attendees cheered and congratulated the buyer on his/her new acquisition. The sale of the P7 licence plate will be remembered as a historic moment in the United Arab Emirates and serves as a reminder of the wealth and extravagance that can be found in the region.
Never underestimate the power of social media, especially when you go car hunting.
In the wake of the devastating floods in the Eastern Cape, Mercedes-Benz SA has partnered with Gift of the Givers to deliver urgent aid to flood-affected communities in Butterworth and Mthatha.
The Thorp Motor Group did the official breaking of new ground for its latest and most ambitious development yet – a brand-new Motor City in Sandown that will bring four of the Group’s leading vehicle brands together under one roof.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
Never underestimate the power of social media, especially when you go car hunting.
In the wake of the devastating floods in the Eastern Cape, Mercedes-Benz SA has partnered with Gift of the Givers to deliver urgent aid to flood-affected communities in Butterworth and Mthatha.
The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.