In Abu Dhabi, a rare car licence plate with the single-digit number "P7" was sold for a whopping $15 million, which is approximately R218 million. Mind you, a standard personalised number plate with seven letters or numbers can cost around R2 500 to R5 000 in South Africa.
The sale of the licence plate set a new bar in the United Arab Emirates, surpassing a previous record set more than a decade ago for a licence plate with the number "7".
The licence plate was sold at a charity auction, with all proceeds going towards Sheikh Mohammed bin Rashid Al Maktoum’s global food aid initiative, the 1 Billion Meals Endowment. The auction attracted wealthy bidders from around the world, with the winning bid coming from an anonymous buyer.
The P7 licence plate is considered to be one of the most coveted in the world, as single-digit licence plates are extremely rare and highly sought after. The sale of the licence plate not only broke records but also raised significant funds for a worthy cause.
As the gavel came down on the record-breaking sale, attendees cheered and congratulated the buyer on his/her new acquisition. The sale of the P7 licence plate will be remembered as a historic moment in the United Arab Emirates and serves as a reminder of the wealth and extravagance that can be found in the region.
The Volkswagen Group honoured its 2025 Best Apprentices at a ceremony in Wolfsburg, Germany, held on 27 June 2025. This annual recognition celebrates exceptional performance by apprentices training to become skilled artisans.
The 13th rendition of The Classic Car Show will take place at Nasrec Expo Centre, south-west of Johannesburg CBD, this on Sunday (6 July).
One of the topics that comes up often when I write articles is “waste” within a dealership. Quite often, expenses are cut when times are challenging but often, waste is confused with expenditure.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
The Volkswagen Group honoured its 2025 Best Apprentices at a ceremony in Wolfsburg, Germany, held on 27 June 2025. This annual recognition celebrates exceptional performance by apprentices training to become skilled artisans.
The 13th rendition of The Classic Car Show will take place at Nasrec Expo Centre, south-west of Johannesburg CBD, this on Sunday (6 July).
Mahindra South Africa has announced a strategic partnership with SORAI (Save Our Rhinos Africa India), the global movement founded by cricket legend, Kevin Pietersen, dedicated to saving endangered rhinos across the region.
