In Abu Dhabi, a rare car licence plate with the single-digit number "P7" was sold for a whopping $15 million, which is approximately R218 million. Mind you, a standard personalised number plate with seven letters or numbers can cost around R2 500 to R5 000 in South Africa.
The sale of the licence plate set a new bar in the United Arab Emirates, surpassing a previous record set more than a decade ago for a licence plate with the number "7".
The licence plate was sold at a charity auction, with all proceeds going towards Sheikh Mohammed bin Rashid Al Maktoum’s global food aid initiative, the 1 Billion Meals Endowment. The auction attracted wealthy bidders from around the world, with the winning bid coming from an anonymous buyer.
The P7 licence plate is considered to be one of the most coveted in the world, as single-digit licence plates are extremely rare and highly sought after. The sale of the licence plate not only broke records but also raised significant funds for a worthy cause.
As the gavel came down on the record-breaking sale, attendees cheered and congratulated the buyer on his/her new acquisition. The sale of the P7 licence plate will be remembered as a historic moment in the United Arab Emirates and serves as a reminder of the wealth and extravagance that can be found in the region.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
BAIC South Africa announced its role as the official vehicle sponsor of the Y20 Summit South Africa 2025, providing a fleet of BAIC vehicles to support the transport needs of delegates, organisers and VIP guests at one of the most important gatherings of brave young minds on the planet.
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